2008. február 9., szombat

Initial ideas

We have been asked to explore the links between the word and the image. The extra dimension to this exploration is that we are working out of Budapest, Hungary. This presents us with a language barrier on a day to day basis, putting us at a distance from spoken and written language.

What we are interested in looking at is the separation of the word and image.

Ferdinand de Saussure said:
"A sign is the basic unit of language (a given language at a given time). Every language is a complete system of signs. Parole (the speech of an individual) is an external manifestation of language."

What we have begun to attempt to do as you shall see below is remove the links between written language and the image. We want to emphasise the separation between (spoken and written) languages and the alienation of being in an unfamiliar environment, ultimately portraying our feelings of defamiliarisation through methods of deconstruction and disattachment.

By labelling everyday, familiar objects with random nouns (both English and Hungarian), the object is undermined and reality contradicted. Attention is drawn to the connections between words and images and a statement is made about the familiar transforming into the unfamiliar.

See: http://www.flickr.com/photos/23636788@N06/ and the below video for progress.



video

1 megjegyzés:

shaun írta...

Hi Laura and Angus

What you are doing is playing with our expectations. Through a process of semiosis, in which we see a 'sign' and then take meaning from that sign, we make sense of the world around us. A sign might be anything, from the written, to the pictorial, even the physical - in the form of body language. Our reading of these signs are influenced by cultural agreement, for instance in most western countries there is a cultural agreement that black is worn at funerals, or that a green light at traffic lights means go. We are also informed by our own experiences, hence the whole process is somewhat subjective. Saussure was predominantly concerned with the written/verbal aspects of language, you might also take a peek at Charles Sanders Pierce, who took Saussure's work further into the pictorial. See this link (http://net.nsad.ac.uk/crs/0708/unit_1/documents/semioticstext2.pdf)

What you is doing has preoccupied artists for years - you might glance at Rene Magrite, Joseph Kosuth, and Ed Ruscha.

The video only works in part, if you plan to use this act of defamiliarisation, which is a sound idea, then surely we need to be able to read the label?

This is a good idea, and it would be good to see some more examples, you might also consider it as a subject for your critical studies essay. That way each unit will inform the other.

PS. At the moment I can only make a comment on your blog, it would be useful if you invite me as a contributor, then that way I will be able to upload document/images for you to see.

So far so good, you know what is coming next - MORE!