2008. március 7., péntek
Framing the Environment
In our Propositions post we suggested that "By bringing some aspects of the gallery into the public then you may give some authority to the piece ... and it may therefore be more readily recognised and considered." This has taken the form of framing the environment. Combined with the labeling we have created a series of little invitations around Budapest, invitations to see something more than what the eye is immediately presented with.
Our labels by themselves are subtleties, like the scenes they are attached to, our frames however create a fixed composition and invites the viewer to see exactly what we have seen. This is bolder, more directive and firmer than what we have previously been doing with labels alone.
The labels and the frames are interdependent. Without the frame, the label could easily go unnoticed, while the frame on its own has no title or meaning. The titles of our compositions retain the same ambiguity they have had previously so that the viewer is still invited to derive their own meanings and narratives. We want to avoid telling people what to see, rather we want to suggest how we can become too familiar with our environment and miss everyday oddities and beauty.
The rest of our frames are in with our Urban Labels images at Flickr (near the end)